🚀 eXp’s CEO Leo Pareja Aims for 200,000 Agents — and He’s Just Getting Started

eXp Realty's CEO, Leo Pareja, has made it clear: he’s not playing small.

At the 2025 T3 Leadership Summit, Pareja shared his vision for eXp Realty’s future — and it’s bold. From open-sourcing buyer forms to embracing AI at scale, he’s driving the cloud-based brokerage toward becoming the largest real estate brand in the U.S. with a goal of 200,000 to 250,000 agents worldwide.

🔑 Why eXp Open-Sourced Its Buyer Agreement

Following the NAR settlement and the industry's pivot toward mandatory buyer agreements, eXp Realty didn’t just follow the trend — it led. Pareja, along with industry consultant Rob Hahn, made the now-famous call to make eXp’s buyer agreement available to all.

“We want a cooperating, functioning, liquid market… so we open-sourced our forms,” said Pareja.

The one-page, easy-to-read document was designed to reduce friction for agents and consumers alike. And the result? Associations, brokers, and even entire states began adopting the philosophy — if not the exact wording — of eXp’s version.

Want to learn how we present buyer agreements? Click here to book a session.

🤖 eXp and AI: Why Agents Must Embrace the Future

At eXp, AI isn't a buzzword — it's already built into the workflow.

Thanks to an enterprise-level partnership with OpenAI, eXp agents are getting early access to AI tools and prototypes that give them a competitive edge. From automated CMA reports to custom marketing content, agents are using tools others haven’t even heard of yet.

Pareja put it bluntly:

“If you're not using this, you're not going to be part of the work going forward.”

And that’s not just talk. He once rebuilt his old tech platform (Remine) over a weekend using AI — proving firsthand how the barriers to tech are crumbling.

🌐 Why the Future of Real Estate Looks a Lot Like eXp

Pareja predicts that traditional franchise models are fading. Why?

Because in today’s world, you don’t need a storefront to scale. You need:

• Cloud-based systems

• Scalable communication (think YouTube Live to 50,000 agents)

• Revenue share that rewards collaboration

eXp’s growth sparked a wave of imitators — from Real Brokerage to LPT Realty — but eXp was first to market and remains the largest.

The original vision? Glenn Sanford in an RV, pitching a fully virtual, agent-owned brokerage. The reality? 82,000+ agents and counting — and now Pareja has the wheel.

🎯 The Next Milestone: 200K Agents

“I just got the keys to the battleship,” Pareja said. “And I’m not going anywhere.”

With sights set on becoming the largest real estate brand in the world, eXp’s growth strategy is centered on:

• Offering cutting-edge tech and training

• A lean, virtual model that scales

• Attracting ambitious agents who want more support, more freedom, and real equity

If you’re an agent feeling lost at eXp — or stuck somewhere else — this is your sign to level up.

💬 Ready to talk about what it would look like to build your future on the Devlin Team with PLACE and eXp?
👉 Schedule a 1-on-1 here